Jules John

The greatest factor in terms of perceiving media is that of personal experience. An individual’s sex, age, gender and demographic culminate as an experiential filter for perceiving their version of the world and, especially, the media. We interact with the world through our individually designed looking glass of experience.

It is then the general consensus of media perception that dictates the creation of certain media. An example of this lies in advertising, a self perpetuating cycle of longing and desire based off of human nature’s instinctive yearning for happiness and acceptance.

The creation of advertising lies in direct correlation with how we perceive media. Infact, the entire premise of selling a product or service is entirely dependant on our sex, age, gender and demographic. On how we perceive media.

We have little power in combatting the envious perception of the alternate lifestyle advertising is beckoning us with, however; the true power of advertising lies in its tangibility. Advertising presents to us real, physical products which are promised to improve our quality of life. It showcases a glamorous lifestyle which is only just out of our reach. A glamour that ‘is only available when society has moved towards a democracy and then stopped halfway.’

Regardless, perception is utterly dependant on an individual’s personal experience. Maybe some are able to lead a life separate from advertising. Regardless, advertising serves as a prime example regarding the nature of human perception within the media.